The Carmel Rancho Shopping Center needed a simple yet striking and effective brand identity to showcase the new energy being brought into the center. With a new coffee shop going in, renovations to the grounds and stores, new industries, and coming into the Summer Season, it was the perfect time to debut the new look. We’re eager to see this brand unfold across the center and look forward to its simple application options.
A major goal of this rebrand was to appeal to multiple demographics – from the existing patrons who have been shopping here for years, to the younger inflow of new college students, tourists, and other locals who have possibly overlooked CRSC in the past. We wanted to bring a fresh, bright look to the center to really showcase the changes happening here.
When branding a company that has other brands alongside it (i.e. this logo needs to coexist nicely alongside tenant logos), we try to make a brand as simple and clean as possible. This allows for easier printing, quicker turnaround on approvals for any associated brand materials (in this case, we’re discussing teal blue planters), and overall makes everyone’s life a little easier when transitioning a new brand. We also considered the application on signage, and feel this simple logomark with a clean typeface will be quick and easy to print, but also highly visible and recognizable from the highway. This should result in a more cohesive brand appearance, and will certainly enforce the changes that are happening at CRSC.
We are so excited to be working on a handful of projects within the Carmel Rancho Shopping Center, and are looking forward to providing our branding, creative consultation, web design & photography to continue bringing the businesses here (and new businesses) up to date with what the customers are looking to see! We hope to assist CRSC in positioning itself as a one of a kind shopping experience with new and exciting finds, daily. In the near future, the Carmel Rancho Shopping Center will prove to be a space everyone can come and shop, dine, relax, and enjoy!